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Brand portfolio
Game of Thrones: ‘Join the Night’s Watch’
Snapshot of work
Ahead of Game of Thrones Season 8, we invited fans to “Join the Night’s Watch” and binge all seven previous seasons. The integrated campaign drove a 281% spike in episode views, propelled the Showmax app to trend at #1, and won multiple industry awards.
'Sport has a new player’
To launch sports streaming across four African markets, we brought Muhammad Ali back to life, using his iconic speech to ignite fans. Integrated campaign results: Sign ups 62% above benchmark, CPA 46% below benchmark. Awards: Promax Africa Grand Prix, Ciclope Gold, Loerie craft.
Investec: ‘More than data’
Investec is a highly personalised private bank, and we needed to bring this truth to life. Our commercial won Silver and Bronze Bookmark awards.
The reimagined Yoco App
A CRM campaign on a budget - launching the upgraded Yoco app to merchants.
Yoco Counter
The nation-wide launch demo of fintech company Yoco’s new point of sale.
Yoco Blue Gems
We shone the spotlight on Yoco merchants in a social campaign, enabling them to be easily discovered.
Words from clients & colleagues
“Under Philippa’s guidance, our creative projects were not only groundbreaking but also directly contributed to tangible business successes. She is a strategic thinker with a profound understanding of business dynamics.”
- Karabo Makenna: Creative Director Showmax
“Philippa is by a rather wide margin one of the most strategic creative directors I have ever worked with. Philippa is masterful in her craft, strategic in her approach and obsessive about work that delivers against business objectives.”
-Nicola Van Ast: Founder & CMO Growthink
“I appreciate Philippa’s ability to zoom out and see the full picture — how each campaign or piece of content fits into a broader narrative — while also diving into the weeds to guarantee we delivered excellence.”
- Kourtney Simons: CMO Yoco Technologies