Work Archive

A selection of campaigns, launches, content, product marketing and copywriting work across entertainment, fintech, financial services and consumer brands.

Yoco App relaunch

Product & Growth Marketing

A CRM campaign relaunching the reimagined Yoco app, on a budget.

Yoco Counter Launch

A slick product demo to introduce Yoco’s new point-of-sale.

Yoco Blue Gems

Inspired by Yoco’s blue card machines, we created a social campaign celebrating the merchants behind them.

Run it with Yoco

A highway with several vehicles, including a white van in the foreground, traveling past a large billboard on a blue structure. The billboard displays an advertisement for YOCO, with the message "Smart hardware, Smarter software" and a link to yoco.com.

Billboard advertisement with the text, "Start with a sale, end with a smooth operation," featuring a phone and credit card graphic, and promoting YOCO. The billboard is overhead on a highway with cars driving below, against a background of trees, statues, and a partly cloudy sky.

Entertainment & Launch Campaigns

Using The Handmaid’s Tale Season 3 trailers, we highlighted South Africa’s domestic violence crisis and created a path to support. Award: Bronze Promax

The Handmaid’s Tale

Showmax Original Integrated campaign

A chilling integrated campaign for the horror series ‘Dam’. Award: Promax Integrated Grand Prix.

The Girl from St Agnes

A campaign as mysterious as the show itself, driving record-breaking viewership. Awards: Loerie Integrated Silver, Promax Integrated Gold

A bold teaser video - a glimpse into the characters.

Brand Films

Showmax brand TVC
“No one tells a story like a local”

Drive Alive & Showmax brand

One of four commercials that won a One Show Merit, 4 Gold Vukas, and a campaign Silver Loerie.

A brand and educational TVC to introduce Showmax.

Brand South Africa, Bold by Nature

Social, Digital & Tactical

Tali’s Joburg Diary: TikTok

A TikTok-led launch for Tali’s new Joburg season, delivering 32.5 million impressions, a CPI 54% better than projected and Promax Gold.

A tactical YouTube campaign for Project Blue Book, using lo-fi stock footage to mimic conspiracy content and drive an 11.5% view-through rate increase. Award: Bronze Loerie

Project Blue Book

Coca-Cola influencer campaign

A social campaign for Coca-Cola that turned sharing happiness into record-breaking engagement. Awards: Gold Assegai, Gold Sigi

Here comes the pride

A launch campaign for Somizi & Mohale: The Union that drove record-breaking viewership, a #1 organic Twitter trend and 38% Instagram growth. Awards: 2 Promax Golds

Tali’s Wedding Diary

We put Tali’s self-obsession at the heart of the campaign, earning a News24 “Marketing Masterpiece” mention, increasing sign-ups by 17% and beating all targets. Awards: Bookmark Silver, 2 Bookmark Bronzes, Apex Bronze

Integrated campaign case study: Interest-targeted YouTube bumpers.

A pie chart comparing LOLs and WTFs for seasons 1-4 of Rick and Morty, with show logo at the top and Showmax branding at the bottom.

A pie chart illustrating the dominance of money over morals in succession seasons 1-2, with a large gold section labeled 'Money' and a small black section labeled 'Morals'.

Pie chart titled 'Now Apocalypse' showing a small segment labeled 'Clothes On' and a large segment labeled 'Clothes Off' with text promoting streaming shows on Showmax.

A pie chart showing the genres of Grey's Anatomy seasons 1-15, with drama taking up most of the chart and theatre representing a smaller portion. Text above indicates Seasons 1-15, and below promotes streaming or downloading for offline watching via showmax.

Partnership & Promotional Campaigns

Free data. Free Showmax. Zero Bucks Given. A retail campaign that broke sign-up targets and won at Cannes.

A data partnership campaign that brought “watch on and on” to life, with recognisable characters preparing for the ultimate binge. Award: Promax Gold