Tali’s Joburg Diary: TikTok
TikTok campaign case study video.
Tali had moved to Joburg, and we needed to market her new season. The campaign had 32.5 million impressions, a CPI 54% better than projected, and won Promax Gold: Best TikTok campaign.
Yoco App relaunch
Yoco product marketing
A CRM campaign relaunching the reimagined Yoco app, on a budget.
Yoco Counter Launch
A slick product demo to introduce Yoco’s new point-of-sale.
Yoco Blue Gems
Inspired by Yoco’s iconic blue card machines, we spotlighted Yoco merchants in a social campaign.
Run it with Yoco
An out of home campaign employing smart lines and clean design to highlight the benefits of Yoco’s products.
Showmax brand TVC
Drive Alive & Coca-Cola
Drive Alive TVC. This is one of four commercials that won a One Show Merit, 4 Gold Vukas, and a campaign Silver Loerie.
Coke social campaign to reward and share happiness. The campaign broke all previous campaigns’ engagement records, and won a Gold Assegai and a Gold Sigi.
South Africa’s domestic violence statistics are some of the highest in the world. We repurposed the Season 3 trailers of Hulu’s Handmaid’s Tale to bring awareness to the state of women abuse in South Africa and provide an outlet for help. The work won a bronze Promax.
The Handmaid’s Tale
To market the UFO series Project Blue Book, we created lo-fi stock footage YouTube pre-rolls that tactically alluded to conspiracy theories in a sequential targeting campaign. The strategy resulted in an 11.5% view-through rate increase. We also won a Bronze Loerie.
Project Blue Book
Showmax Original Integrated campaign
A chilling integrated campaign for the horror series ‘Dam’. Awarded Promax integrated Grand Prix.
Integrated campaign case study video
The murder mystery ‘The Girl from St Agnes’ required a campaign as mysterious as its plot. We propelled the show to break viewership records, and won Loerie Integrated Campaign Silver and Promax Integrated Campaign Gold.
The Girl from St Agnes
A bold teaser video - a glimpse into the characters.
Print & copywriting craft
Our Audi Xenon Plus print won a bronze campaign Loerie, and my Hotel De Ville copy was nominated for Loerie craft writing.
YAS Tanzania
YAS is a telecoms company for which we created a full content toolkit across digital marketing.
The Original reality series Somizi & Mohale: The Union documents the famous couple’s wedding journey. It was a landmark event in the LGBTQ+ community, and our campaign drove record-breaking viewership, a #1 organic Twitter trend and a 38% increase in Showmax’ Instagram following. We won 2 Promax Golds in Integrated and Social.
Here comes the pride
Our integrated campaign included 3 phases and numerous assets, with exclusivity as the consistent thread.
We released weekly influencer videos of celebrity guests giving away just enough wedding information to entice people, but not enough to spoil the wedding.
Showmax Partnership deals
We needed a compelling way to sell a retail deal, and determined that when you’ve got free data and free Showmax, you literally give Zero Bucks. The campaign broke sign up targets, and this TVC won the director a Gold in Shot’s Young Director’s at Cannes Lions.
This data partnership deal allowed viewers to watch on, and on. We brought this proposition to life with recognisable characters preparing for the binge. The commercial won a Promax Gold award.
Tali’s Wedding Diary
Our campaign for this Showmax Original series kept its lead character at its centre: the self-obsessed Tali. News24 named the campaign a ‘Marketing Masterpiece’, we drove a 17% increase in sign ups and surpassed all targets. We also won a Silver Online Video Bookmark award, Craft Writing Bronze Bookmark, Social Campaign Bronze Bookmark, and Apex Launch Category Bronze.
Social Media campaign case study video.
Tali's Wedding Tip: don't play songs that get stuck in your head.
‘It’s not lunch time, it’s lunge time’. Our interest-based Youtube bumper campaign targeted people with ‘Tali’s tips’.
Who's the gravy on top of Tali and her fiance Darren? Rael is. Rael Rosen. We introduced the show’s characters - but of course Tali had the final say.
Pizza box tactical marketing
Pizza box cover tactically advertising HBO's Succession and its key themes.
Pizza box cover tactically advertising Now Apocalypse and its key themes.
Pizza box cover tactically advertising Grey's Anatomy and its key themes.