Work Archive

A selection of campaigns, launches, content, product marketing and copywriting work across entertainment, fintech, financial services and consumer brands.

Entertainment & Launch Campaigns

Using The Handmaid’s Tale Season 3 trailers, we highlighted South Africa’s domestic violence crisis and created a path to support. Award: Bronze Promax

The Handmaid’s Tale

Showmax Original Integrated campaign

A chilling integrated campaign for the horror series ‘Dam’. Award: Promax Integrated Grand Prix.

The Girl from St Agnes

A campaign as mysterious as the show itself, driving record-breaking viewership. Awards: Loerie Integrated Silver, Promax Integrated Gold

A bold teaser video - a glimpse into the characters.

Brand Films

A TVC & digital film to position Showmax as the original African storyteller: ‘No one tells a story like a local’

Drive Alive & Showmax brand

One of four commercials that won a One Show Merit, 4 Gold Vukas, and a campaign Silver Loerie.

“We all share a love of stories”. A brand film for Showmax streaming service.

Social, Digital & Tactical

Tali’s Joburg Diary: TikTok

A TikTok-led launch for Tali’s new Joburg season, delivering 32.5 million impressions, a CPI 54% better than projected and Promax Gold.

A tactical YouTube campaign for Project Blue Book, using lo-fi stock footage to mimic conspiracy content and drive an 11.5% view-through rate increase. Award: Bronze Loerie

Project Blue Book

Tali’s Wedding Diary

We put Tali’s self-obsession at the heart of the campaign, earning a News24 “Marketing Masterpiece” mention, increasing sign-ups by 17% and beating all targets. Awards: Bookmark Silver, 2 Bookmark Bronzes, Apex Bronze

Integrated campaign case study: Interest-targeted YouTube bumpers.

A pie chart illustrating seasons 1-4 of 'Rick and Morty' divided equally into 'LOLs' and 'WTFs'.

A pie chart illustrating seasons 1-4 of 'Rick and Morty' divided equally into 'LOLs' and 'WTFs'.

Pie chart titled 'Succession Seasons 1-2' showing that money makes up the majority, and morals make up a small part, with HBO and showmax branding.

Pie chart titled 'Succession Seasons 1-2' showing that money makes up the majority, and morals make up a small part, with HBO and showmax branding.

Pie chart showing clothing status, with most of the chart labeled 'Clothes Off' in pink and a small segment labeled 'Clothes On' in green. Text at the top reads 'Now Apocalypse', and at the bottom, promotional text for streaming shows with the Showma

Pie chart showing clothing status, with most of the chart labeled 'Clothes Off' in pink and a small segment labeled 'Clothes On' in green. Text at the top reads 'Now Apocalypse', and at the bottom, promotional text for streaming shows with the Showmax logo.

Pie chart showing distribution of genres in Grey's Anatomy seasons 1-15, with drama occupying the largest portion and theatre a smaller segment.

Pie chart showing distribution of genres in Grey's Anatomy seasons 1-15, with drama occupying the largest portion and theatre a smaller segment.

Partnership & Promotional Campaigns

Free data. Free Showmax. Zero Bucks Given. A retail campaign that broke sign-up targets and won at Cannes.

A data partnership campaign that brought “watch on and on” to life, with recognisable characters preparing for the ultimate binge. Award: Promax Gold

Copywriting & Craft

Award-recognised print and copywriting craft for Audi and Hotel De Ville. Awards: Bronze Campaign Loerie; Loerie Craft Writing nomination