Tali’s Joburg Diary: TikTok
Tali had moved to Joburg, and we needed to market her new season. The campaign had 32.5 million impressions, a CPI 54% higher than target, and won Promax Gold: Best TikTok campaign.
TikTok campaign case study video.
Coca-Cola, Drive Alive & Nestle
Drive Alive TVC. This is one of four commercials that won a One Show Merit, 4 Gold Vukas, and a campaign Silver Loerie.
Coke social campaign to reward and share happiness. The campaign broke all previous campaigns’ engagement records, and won a Gold Assegai and a Gold Sigi.
Nestle Maggi Senses web series about a Wok that’s lost its purpose. It drove major brand love, and won a Bronze Assegai.
Run it with Yoco
An out of home campaign employing smart lines and clean design to highlight the benefits of Yoco’s products.
‘No one tells a story like a local’
Some see conspiracy everywhere
To market the UFO series Project Blue Book, we created lo-fi stock footage YouTube pre-rolls that tactically alluded to conspiracy theories in a sequential targeting campaign. The strategy resulted in an 11.5% view-through rate increase. We also won a Bronze Loerie.
You can run, but you can’t hide…
A chilling integrated campaign for a horror series. Awarded Promax integrated Grand Prix.
St Agnes: where the only saint is in the name.
The murder mystery ‘The Girl from St Agnes’ required a campaign as mysterious as its plot. We propelled the show to break viewership records, and won multiple awards.
One of five teaser videos giving insight into the characters.
Print & copywriting craft
Our Audi Xenon Plus print won a bronze campaign Loerie, and my Hotel De Ville copy was nominated for Loerie craft writing.
The Handmaid’s Tale
South Africa’s domestic violence statistics are some of the highest in the world. We repurposed the Season 3 trailers of Hulu’s Handmaid’s Tale to bring awareness to the state of women abuse in South Africa and provide an outlet for help. The work won a bronze Promax.
Here comes the pride
The Original reality series Somizi & Mohale: The Union documents the famous couple’s wedding journey. It was a landmark event in the LGBTQ+ community, and our campaign drove record-breaking viewership, a #1 organic Twitter trend and a 38% increase in Showmax’ Instagram following. We won 2 Promax Golds in Integrated and Social.
Our social media campaign drove the show to trend at #1 on Twitter, and increased Showmax’ Instagram following by 38%.
We released weekly influencer videos of celebrity guests giving away just enough wedding information to entice people, but not enough to spoil the wedding.
We edited footage from the reality series to provide a glimpse into Somizi and Mohale’s beautiful union.
Our integrated campaign included 3 phases and numerous assets, with exclusivity as the consistent thread.
Showmax partnership deals.
Data partnerships play a significant role in enabling our market to view our content. How do we bring retail offers to life in an engaging way? These campaigns also included hard-sell retail comms.
2019’s mobile partnership deal allowed viewers to watch on, and on. We brought this proposition to life with recognisable characters preparing for the binge. The commercial won a Promax Gold award.
We needed a compelling way to sell a retail deal, and determined that when you’ve got free data and free Showmax, you literally give Zero Bucks. The campaign broke sign up targets, and this TVC won the director a Gold in Shot’s Young Director’s at Cannes Lions.
Tali’s Wedding Diary.
Our campaign for this Showmax Original series kept its lead character at its centre: the self-obsessed Tali. News24 named the campaign a ‘Marketing Masterpiece’, we drove a 17% increase in sign ups and surpassed all targets. We also won a Silver Online Video Bookmark award, Craft Writing Bronze Bookmark, Social Campaign Bronze Bookmark, and Apex Launch Category Bronze.
Social Media campaign case study video.
Tali's Wedding Tip: don't play songs that get stuck in your head.
‘It’s not lunch time, it’s lunge time’. Our interest-based Youtube bumper campaign targeted people with ‘Tali’s tips’.
Who's the gravy on top of Tali and her fiance Darren? Rael is. Rael Rosen. We introduced the show’s characters - but of course Tali had the final say.
Pizza box cover tactically advertising Rick & Morty and its key themes.
Pizza box cover tactically advertising HBO's Succession and its key themes.
Pizza box cover tactically advertising Now Apocalypse and its key themes.
Pizza box cover tactically advertising Grey's Anatomy and its key themes.