Senior creative &
brand strategy
when it matters most.
I partner with ambitious organisations at the moments that matter — rebrands, product launches, teams that need direction. I bring the thinking of a CMO and the craft of an award-winning creative director.
Strategy and craft —
in one engagement.
I've spent two decades building brands, leading creative teams, and delivering work that moves the commercial needle. I've co-founded an internal agency, led cross-functional teams of up to 24 people, and worked across fintech, streaming, telco, and FMCG on some of Africa's most recognised brands.
I operate as a fractional partner — embedded enough to understand your business, independent enough to challenge it. I bring full senior attention to each engagement.
Where I'm most useful
Defining the opportunity, sharpening the message, and establishing the creative direction that gives the work a powerful foundation. Built on proximity to the business — not distance from it.
Leading the creative from first idea to final output across launches, rebrands, and always-on. Work that is sharp, distinctive, and built to perform across channels and markets.
Senior creative leadership for agency pitches — 10 successful new business wins. Brought in when the brief is high-stakes and the idea needs to land.
ECD-level thinking on a retainer or project basis — for organisations that need senior creative direction without a full-time commitment.
Structuring, hiring, and leading internal creative teams that function at agency level. Built one from scratch that grew to 24 people and won awards continent-wide.
Advising on and implementing AI-forward creative processes — MIT-qualified, with hands-on integration experience across fintech and agency environments.
Work that moved
the needle
Viewership boost for the Game of Thrones campaign. App Store trending at #1.
Partnership base growth through a Vodacom data partnership campaign.
Sign-ups vs benchmark on a pan-African live sport streaming launch. Promax Grand Prix.
Cost per acquisition reduction on the Showmax Pro launch across three territories.
Successful new business pitches across Wunderman, Ogilvy, and others.
Advertising awards across One Show, Loeries, Promax, Bookmarks, Ciclope.
Case studies
Four engagements that show the range — from pan-African platform launches to private banking and fintech.
Drive viewership for the world's biggest show on a platform still building its brand. The challenge was making GoT feel like it truly belonged on Showmax.
Pan-African launch across SA, Nigeria, Kenya, and Ghana simultaneously. Locally resonant in each market. One commercial objective: subscriptions.
A campaign built on the idea that sophisticated clients cannot be reduced to data points. Multiple award-winning digital executions.
Led a 12-person cross-functional studio. Integrated AI into creative process. Connected creative to performance marketing to eliminate silos.
What senior leaders say
Previously Head of Brand, Showmax
Yoco Technologies
Ogilvy One
Previously CMO, Showmax
Let's find out if we're a fit.
I work with a small number of clients at a time — retainer or project basis — and bring full senior attention to each engagement. If you have a brief, a problem, or an inflection point, I'd like to hear about it.