The work I’ve loved most has always had a little mischief in it — sometimes a nudge, sometimes a shove. The kind of idea that makes people look twice.

I’ve worked at big agencies like Ogilvy and TBWA, and inside well-loved brands, finding the useful tension inside a brief: where business ambition meets work people actually notice.

I’ve built internal studios, led creative teams, launched products and shaped campaigns across African markets — working with CEOs and CMOs, launching Africa’s first live sports streaming platform, and helping grow viewership, sign-ups, partnerships and brand momentum.

For me, mischief isn’t chaos. It’s the sharpness that helps work cut through. The useful part is making sure it serves the business — with clarity, speed and craft.

With a background in business, growth marketing and applied AI, I bring a commercial lens to creative work. So the output doesn’t just look good. It earns its place.