Hello. I am a creative leader and through-the-line writer. Welcome to a snapshot of my work.
‘No one tells a story like a local’
Showmax is Africa’s original streaming service, and we were tasked to connect the brand with the country. It’s true that no one tells a story like a local, and no one tells a story like Showmax. I was the creative director on this commercial, which extended into an integrated campaign for South Africa, and localised for Nigeria.
Sport has a new player
Showmax’ new sports streaming service is a first in Africa. We launched Showmax Pro in SA, Kenya, Ghana and Nigeria. I creatively led the integrated campaign for four African territories.
In our launch ad we brought the legend Ali alive in a combination of shot footage, motion capture and CGI, with his iconic 1974 George Foreman taunt driving our narrative. Awards: Promax Africa Grand Prix, Ciclope Gold, Loerie craft.
For our pre-launch commercial we associated the elements of the Showmax logo with the visual elements representing the key sports on Showmax Pro.
Our TVC and digital video rallied people to ‘Join the Night’s Watch’ and binge seasons 1-7 before 8 began.
Join the Night’s Watch: Game of Thrones
Winter…Kidding. Season 8 was coming, and we had to encourage people to binge all 7 previous seasons before it landed. I was the creative director on this integrated campaign, which drove a 281% increase in episode views, and elevated the Showmax app to trend at #1 on the App store. The campaign won multiple gold awards.
You can run, but you can’t hide…
A chilling integrated campaign for the Showmax Original psychological horror, Dam. Awarded integrated Grand Prix at Promax Africa.
St Agnes: where the only saint is in the name.
The Showmax Original murder mystery, The Girl from St Agnes, required a campaign as mysterious as its plot line. I wrote and creatively led this campaign, which propelled the show to break viewership records, and received multiple gold and silver awards.
The Handmaid’s Tale
South Africa’s domestic violence statistics are tragically some of the highest in the world. We repurposed the Season 3 trailers of Hulu’s Handmaid’s Tale to bring awareness to the state of women abuse in South Africa and provide an outlet for help. The work won a bronze Promax.
Some see conspiracy everywhere
To market the UFO series Project Blue Book, we created lo-fi stock footage YouTube pre-rolls that tactically alluded to conspiracy theories in a sequential targeting campaign. The strategy resulted in an 11.5% view-through rate increase. We also won a Bronze Loerie.
Here comes the pride
The Original reality series Somizi & Mohale: The Union documents the famous couple’s wedding journey. It was a landmark event in the LGBTQ+ community, and our campaign drove record-breaking viewership, a #1 organic Twitter trend and a 38% increase in Showmax’ Instagram following. We won 2 Promax Golds in Integrated and Social.
Our social media campaign drove the show to trend at #1 on Twitter, and increased Showmax’ Instagram following by 38%.
We edited footage from the reality series to provide a glimpse into Somizi and Mohale’s beautiful union.
The Wife Original Series
Succeeded subscription targets by 222%. Trended on Twitter every week for 14 weeks. The most-watched show on Showmax of all time. Here is the integrated campaign overview, and count down videos.
Fintech: The reimagined Yoco App
Fintech company Yoco reimagined their app. This relaunch promo was part of a CRM campaign to encourage business owners to upgrade to the new version. It features real Yoco merchants.
Yoco Counter
Introducing a sleek new counter-top point of sale, Yoco Counter.
Showmax Original content key art
I creatively-led the concept, copy and execution on key art for local Showmax originals, and international adaptations.
This was tactical outdoor, situated right next to Neighbour Good's market in Joburg
MORE BRANDS
My experience spans multiple brands, including entertainment, banking, FMCG, automotive, fintech and more.
Investec Private Banking: digital video. The campaign won Silver and Bronze Bookmark Awards.
Drive Alive TVC. This is one of four commercials that won a One Show Merit, 4 Gold Vukas, and a campaign Silver Loerie.
Coke social campaign to reward and share happiness. The campaign broke all of the previous campaign's engagement records, and won a Gold Assegai and a Gold Sigi.
Nestle Maggi Senses web series about a Wok that’s lost its purpose. It drove major brand love, and won a Bronze Assegai.