INNOVATIVE
CREATIVE DIRECTION
Creative direction and ideas that work — with clarity, care, and a human touch.
About me
I’ve worked across fintech, streaming, global brands and agencies — building internal studios, leading teams and launching products that drive real growth.
I’ve worked closely with CEOs and CMOs, shaped positioning across multiple African markets, helped launch Africa’s first live sports streaming platform, and delivered campaigns that moved the needle — from 281% spikes in viewership to partnerships growing by 55%.
Today’s marketing challenge isn’t just about big ideas. It’s about clarity, speed and commercial impact — aligning brand with performance and using AI intelligently to cut through crowded channels.
With a business background (Henley), growth marketing training (Reforge), and applied AI from MIT, I focus on work that doesn’t just look good — it performs.
REFERENCES
“I appreciate Philippa’s ability to zoom out and see the full picture — how each campaign or piece of content fits into a broader narrative — while also diving into the weeds to guarantee we delivered excellence.”
- Kourtney Simons: CMO Yoco Technologies“Philippa is by a rather wide margin one of the most strategic creative directors I have ever worked with. Philippa is masterful in her craft, strategic in her approach and obsessive about work that delivers against business objectives.”
- Nicola Van Ast: Founder & CMO Growthink“Under Philippa’s guidance, our creative projects were not only groundbreaking but also directly contributed to tangible business successes. She is a strategic thinker with a profound understanding of business dynamics.”
- Karabo Makenna: Creative Director ShowmaxWork
Game of Thrones: ‘Join the Night’s Watch’
Client: The Atlas Project
Ahead of Game of Thrones Season 8, we invited fans to “Join the Night’s Watch” and binge all seven previous seasons. The integrated campaign drove a 281% spike in episode views, propelled the Showmax app to trend at #1, and won multiple industry awards.
'Sport has a new player’
To launch sports streaming across four African markets, we brought Muhammad Ali back to life, using his iconic speech to ignite fans. Integrated campaign results: Sign ups 62% above benchmark, CPA 46% below benchmark. Awards: Promax Africa Grand Prix, Ciclope Gold, Loerie craft.
Client: The Echo Project
Investec: ‘More than data’
Client: Investec
Investec is a highly personalised private bank, and we needed to bring this truth to life. Our commercial won Silver and Bronze Bookmark awards.
YOCO
YOCO App Reimagined
A CRM campaign on a budget - launching the upgraded Yoco app to merchants.
Yoco Counter
The nation-wide launch demo of fintech company Yoco’s new point of sale.
YOCO Blue Gems
We shone the spotlight on Yoco merchants in a social campaign, enabling them to be easily discovered.